El libro del marketing interactivo y la publicidad digital (Registro nro. 23693)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01048nam a2200325 c 4500 |
| 001 - CONTROL NUMBER | |
| control field | a5361474 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SpMaBN |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180807133025.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130607s2013 sp a | |||| 000 0 spa |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | MON1306 |
| 017 ## - COPYRIGHT OR LEGAL DEPOSIT NUMBER | |
| Copyright or legal deposit number | M 12314-2013 |
| Assigning agency | Oficina Depósito Legal Madrid |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788473569071 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)846784378 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SpMaBN |
| Language of cataloging | spa |
| Transcribing agency | SpMaBN |
| Description conventions | rdc |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 659.1:004.738.5 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8:004.738.5 |
| 245 03 - TITLE STATEMENT | |
| Title | El libro del marketing interactivo y la publicidad digital |
| Statement of responsibility, etc. | / Eduardo Liberos, Álvaro Núñez, Ruth Bareño ... [et al.] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1ª ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Pozuelo de Alarcón, Madrid |
| Name of publisher, distributor, etc. | ESIC Editorial |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 491 p. |
| Other physical details | il., gráf. |
| Dimensions | 24 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | Texto (visual) |
| Source | isbdcontent |
| 337 ## - MEDIA TYPE | |
| Media type term | sin mediación |
| Source | isbdmedia |
| 490 0# - SERIES STATEMENT | |
| Series statement | Libros profesionales de empresa |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Bibliografía: p. [487]-491 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Publicidad en Internet |
| Source of heading or term | embne |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing en Internet |
| Source of heading or term | embne |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Liberos, Eduardo |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Libro |
| 956 ## - LOCAL ELECTRONIC LOCATION AND ACCESS (OCLC) | |
| Host name | 2 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Biblioteca Municipal "Rafael Sánchez Ferlosio" | Biblioteca Municipal "Rafael Sánchez Ferlosio" | 07/08/2018 | 659...lib | 25015 | 07/08/2018 | 07/08/2018 | Libro |